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Get to the point. Start with the conclusion
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Be yourself. Write conversationally.
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Write short, tight paragraphs.
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Stay on topic.
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Avoid unnecessary wordiness. Half the word count (or less) than conventional writing.
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Make your title attention grabbing and still descriptive.
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Preview your edits. Make sure mark-up and links work.
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Proof-read and spellcheck your work.
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Include many useful link references.
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Avoid "marketese" e.g. "hottest ever" and “leading edge”.
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Write for your audiences’ needs.
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Avoid hyperbole e.g. “My Web site has a zillion pages.”
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Check your facts and include links to support your claims.
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Remember your audience is global.
Write to be Scanned
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Chunk the information into bite-sized bits.
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Write meaningful headlines for each thought.
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Use bulleted lists or a table instead of narrative paragraphs.
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Use keywords in the title and introduction / abstract.
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Bold keywords throughout.
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Use action verbs, i.e. avoid flat verbs like: is, have, was.
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Make links describe their destination. Avoid the use of “click here”.
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Use one idea per paragraph
Editorial Style
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Establish a consistent writing style and use of terminology through-out your site.
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Decide on a common reference, e.g. The Canadian Oxford Compact Dictionary
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Recommend spellings: e-mail Web online Internet
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Avoid jargon and spell-out acronyms the first time used on each page.
Attribution Best Practices
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It's OK to link to any page on the net without requesting permission.
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Reposting anything more than a link and quoted paragraph requires getting the author’s permission.
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Use and recommend the use of Creative Commons licenses – these promote the easy distribution of great content. See creativecommons.org